In a new global ad campaign, Apple is highlighting the privacy features of the Safari browser. While Google Chrome is the most popular browser, Apple wants to ensure users of its ecosystem are aware of the benefits of its built-in solution.

In this almost two-minute ad, Apple shows pesky birds and bats transformed into security cameras. They hover around smartphone users while they browse the web on their Android smartphones. People try to avoid this surveillance at all costs by running, shouting, or hiding their phones.

However, the only way to actually protect themselves from this plague is solved by an iPhone user when they open Safari, and these cameras explode in mid-air. The ad ends with Apple’s slogan: “Privacy. That’s iPhone.”

See great article, but even better ad…

https://bgr.com/tech/apple-gives-you-one-main-reason-to-use-safari-in-new-ad/

Submitted by Frank Croft, Jul 17, 2024