Google's FloC

If you use Google's Chrome Browser, be careful or you might soon find yourself 'FloCed'!. .What is this, you might ask? Well, read the three articles below, and you shall be enlightened:

https://www.ghacks.net/2021/04/14/vivaldi-says-no-to-googles-floc-as-well/

https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea

https://www.ghacks.net/2021/04/13/brave-reveals-why-it-is-disabling-googles-floc-in-the-browser/

I used the Chrome Browser for years, and liked it. But in recent months I've been using two other browsers: Brave and Vivaldi -- neither of which will use Google's FloC technology. Now, I realize Google relies on advertising for income and to support the company, but many consider their present technology for doing so to be intrusive. So, Google is adopting a new technology called 'FloC'. Is it better? For who -- you and I, or Google?

Jim Hamm